Here’s one good reason to be grateful for no-makeup selfies: Without them, we might still be under the illusion that nobody in Hollywood has freckles. When actresses and models are all foundationed up for events and photo shoots, we rarely get to see their natural skin shine through. But through social media, they’ve let us peek behind the makeup veil (and occasionally the filters too) and see what’s really going down. And that includes—gasp!—plenty of freckles of all shapes and sizes. You know, just like normal people acquire over the course of normal life/sun exposure.
Kicking it off is Demi Lovato, whose selfie earlier this week made our thumbs stop in their tracks. One of the many reasons we love following her is because she’s always made a point of celebrating her bare skin—freckles included.
Kylie Jenner had her latest freckle-appreciation moment in March, reassuring us that her skin isn’t all seamless bronzy planes.
And surprise! Sister Kendall Jenner also has a smattering of sun spots across her cheeks and nose, which she captured in this memorable snap.
Her flawless-skinned friend Gigi Hadid posted a similarly freckle-centric selfie, simply captioned “frex”.
The perfect Lucy Liu actually has lots of spots (as does this photobomber).
Rashida Jones’ nose boasts some light speckling.
As does Zoe Kravitz, which she revealed in this real and raw photo of herself.
We’re used to seeing Tyra Banks smizing fierce with a face full of makeup on, making it hard to spot the faintest freckles she has on her nose.
The fashion/editorial world has been feeling the same lately, letting freckles shine through on the runway and in shoots. Example:
Emma Watson’s oft-overlooked freckles came into sharp focus on the winter cover of Porter magazine.
Not everyone’s feeling the new freckle fetishism, though. Olivia Munn has them all over her face and recently ‘grammed about how (and why) she’s been playing them down. “I love my freckles,” she wrote. “But over the past couple of years I’ve seen more come up and merge with other freckles to make large dark spots. Dark spots prevent your skin from reflecting light and gives you a dull complexion. So for the past year I’ve been diligently using Proactiv Mark Fading Pads. I wipe my face with one every night and now my face has a more even tone and the large spots aren’t as noticeable.”
How interesting that the freckle script has flipped, from women feeling pressured to cover them up to women feeling pressured to explain why they’re playing them down. As much as we’ve been enjoying all the freckle love out there, whether or not to cover them up is totally a question of taste and style, no different from how much cleavage you bare or whether you straighten curly hair. But the fact that letting frecks flourish concealer-free is now a popular option? That’s a universally beautiful thing.
More from Glamour.com: